He's back, ready to help you better understand the world of economics, build your bank balance and improve your life.
With economics at the forefront of people's minds more than ever before, Robert Frank's follow-up to his bestselling The Economic Naturalist offers timely and engaging financial advice and insights for everyone.
Answering more compelling questions, such as "why do so many people save so little?" and "do nice guys always finish last?", the always witty Frank uses relevant and entertaining examples to demonstrate how all your personal finance choices, from paying for shopping to tax decisions, are governed by the same economic principles. He also shows you how to avoid many of the commonly-made money mistakes.